Does your menu suck? Or, does it do an excellent job of exciting, or even informing, the guest about your food?
Probably not.
The menu is among the most mundane parts of the restaurant experience. But what if there was a way to radically transform the menu presentation into a rich and immersive experience for the guest? It turns out there is, and it’s called AR (augmented reality).
Consider what it would be like to show your guests exactly what their dish will look like in the real world before they order it. (To understand AR, think Pokemon Go and you’ll get the basic idea.) The guest sees the food as a rich 3D rendering that is so realistic, they’ll want to reach out and touch it!
As if that were not rich enough, you can include full descriptions, nutritional information, and product notes to transform your menu into an information center focused on the food. All this while absolutely delighting the guest with a novel and interesting menu experience.
And your guests don’t even need to download an app or login to access your AR Menu right at their table. To see the menu, they simply scan a QR code (a very familiar step for digital menu users) and the experience launches directly in front of them.
Boost Your Restaurant’s Sales with an AR Menu
Let’s face it, the menu experience hasn’t changed dramatically in the past 100 years. AR creates a massive shift in tableside menu presentation. And consider what it can do for your carryout. Instead of passing them a menu that has been recycled over and over you show them the dish, in vivid 3D, right on their table.
Capturing awesome 3D models of your food is more accessible than you think and will deliver incredible value. Turns out you can boost your sales by 15% if you include food photos. Imagine what that number will be when they are seeing your amazing food in the real world?
So, why hasn’t an AR menu system been developed? The simple answer is that solution has finally caught up with the problem. From the advent of AR, most sophisticated AR experiences required the user download an app to access. More recently however, all of the major browsers have built in AR capabilities that more than facilitate an exciting and realistic AR experience.
Elevate Your Restaurant’s Menu with Reality Menu
Of course, we have never been afraid of taking a chance, which is why we have created our own AR menu delivery system called Reality Menu. This system allows any size operator to deliver an incredibly rich menu experience that brings your food to life and allows guests to see exactly what they are ordering. Used just as your current menu, you can dramatically enhance the way a guest previews your products.
Either way, this technology isn’t going away.
Consider what Apple CEO Tim Cook said about AR and how he is competing with Meta & Mark Zuckerberg as well as SnapChat to get a wearable solution to market. You can radically transform your restaurant’s menu presentation, increase guest ordering and delight your guests all in the same experience. That is a win you should consider taking before your competitors beat you to the punch.
You can watch a demo above to get a more complete understanding of what AR delivers to the guest experience. But if you want a more personalized demo, we are happy to schedule a full presentation of how your restaurant can transform your menu experience through Augmented Reality. Just complete the form on this page and we are happy to introduce the next step in menu technology.
